The Netflix way
I wrote a few days ago about how Sony doesn't care about you or I because they just blast us with the same emails....
Free pizza and motor oil
Although those of us with marketing degrees hate to admit it, but marketing is often common sense. So, when you own a restaurant and...
Why buying software sucks
Recently our company had to buy an editorial system. That has nothing to do with our website's content management system--except that the company that...
How not to remember customers
Today I received an email from Sony about buying a new Vaio computer. I bought one about 10 - 12 years ago when I...
Social media is what you make it
Yes, social media is what you make it. And really, you need to make the best of it. Trying to do something quick and...
Black Friday deals and who gets it
Wal-Mart, Target, Best Buy and more companies got their Black Friday advertisements out early this year. Rather than waiting until we woke up Thursday...
The Future of College Education
Having taken courses for my Masters at major universities and also courses from Coursera, and a few others, you can't help but note that...
Rated the best… huh?
How many times have you read or heard something was rated the best? While on vacation in Kauai our hotel's island guide said the...
I love being rewarded
We've all experienced the teenager at the grocery store pushing a huge line of shopping carts back to the store. The guys at Target...
Reflecting is sometimes more important
When you drive a car the most important thing to be able to see is what is coming at you. The windshield is the...
