The New Time of Caring
I've come across a new--new to me anyway--phenomenon--the new time of caring. Weird title I know. And surely the phenomenon isn't new--but it just...
The best kind of marketing–free.
My wife's friend offered a free photo shoot for any friend who could help her rename her company. My argument was using her name...
Best and worst time to be in marketing
The internet can make or break a company. Ever stay up late and watch an infomercial? It used to be a lot different fifteen...
Why Comcast Sucks Part 2 – And Why DirecTV Is Far Better
Everyone signs up for those great introductory offers and becomes a loyal customer to a company for a year. Then a year later guess...
Going above and beyond
My family was going to order a pizza at our favorite pizza place, until we called and they didn't answer. I called every where...
How Amazon got smart
Yesterday I downloaded a book to my iTouch via Amazon. It's the same as if you purchased it on your Kindle. It's quite a...
Black Friday deals and who gets it
Wal-Mart, Target, Best Buy and more companies got their Black Friday advertisements out early this year. Rather than waiting until we woke up Thursday...
You Can’t Find What You Don’t Know You Need
This really sounds like an obvious--and dumb statement. But a lot of companies I come across who are looking to make stake their claim...
Why cool commercials won’t help Microsoft, but what could?
I don't think ads can change how consumers perceive a company. And that's why Jerry Seinfeld isn't going to save Microsoft's reputation with "cool...
Old fashion advertising can still work
Sure, Seth Godin owns the market on viral marketing. He believes that targeting the masses is a waste. I don't disagree that targeting marketing...
