DoubleUs Marketing — Really?
I love when companies make big claims but don't even do the things they claim they can on their own sites or with their...
‘Tis the season to be incompatible
I have a huge problem with Christmas. Why don't any of the Christmas light bulbs fit in the other light bulb sockets? I went...
Only preach when action matches
There are a lot of companies that preach greatness but retain average, at best, employees. They allow them to wallow in the company while...
Whole Foods: How small gestures create fans
My wife ordered a cake for Easter. We were having family over for a big dinner. We arrived at Whole Foods to get our...
Missing the mark
I just saw a commercial by a local electronics company touting HD televisions.
The problem: the commercial wasn't in HD. So much for the great innovation...
How to turn free into making money
Arena football teams have a tough time filling arenas made for NBA, NHL and other franchise teams. The problem is most people haven't experienced...
How not to do a how to video
My son needed a science fair project. So we searched the web. We didn't actually know what we were searching for, we were just...
How much is a customer really worth?
also, about how good the stylist is and she takes an hour to do my hair, massage neck, etc. and why she'll always be...
Keep it simple… you know the rest
I thought I was the only one who couldn't figure out in a pinch which button opens the elevator doors, but I've observed a...
Best and worst time to be in marketing
The internet can make or break a company. Ever stay up late and watch an infomercial? It used to be a lot different fifteen...
