When a website is missing a key ingrediant
It's often very easy to fix a simple problem on a website, but sometimes the fix is beyond the site's team because they don't...
Children say the simplest things and we should, too
Marketing people can learn a lot from their kids--or other people's kids. Kids tend to put things in the simplest of terms and rarely...
Freebies can be huge revenue sources
After looking around for books on analytics, I stumbled upon a book entitled "Behavioral Analytics for Dummies." It's an e-book by a company named...
Why no one may ever catch Google
What does Google have that nearly no one has? Data. Massive amounts of data. Google knows what 70+% of the world is doing online...
Common sense escapes the simpliest business opportunites
My wife was gone for a week which meant we weren't going to drive into the city together. It was the perfect time to...
Thesis crowdsourcing experiment
I'm working on my thesis and thought it might be a cool social experiment to try to crowdsource for help. Its not about helping...
DoubleUs Marketing — Really?
I love when companies make big claims but don't even do the things they claim they can on their own sites or with their...
Customer Service
I went into a local Radio Shack looking for an enclosure for a hard drive. The bad news was they didn't have it.. the...
The future online and everywhere is analytics
This is getting old for many people who know me, but recently a friend turned me on to a book that I would have...
Where to find Google Analytics code
I had someone email me recently and ask where they could find their Google Analytics Code. Well, thankfully its a heck of a lot...
