The economies of pal
In the midst of all the economic upheaval there has never been a better time than now to join forces with other companies. Friend...
What does your customer want?
So what do your customers want? I have no idea. Have you ever asked them?Ask yourself one question: Why do I make my product/service/etc.?Then...
Why buying software sucks
Recently our company had to buy an editorial system. That has nothing to do with our website's content management system--except that the company that...
The best kind of marketing–free.
My wife's friend offered a free photo shoot for any friend who could help her rename her company. My argument was using her name...
Risky Business
When is the best time to take a risk? When you have nothing to lose.What industries should be taking the biggest risks?1. Auto companies...
Share? What do you mean share? It’s called stealing
Too many companies fear crowds. They fear these crowds might link to their videos. Are they afraid of success? Of course not, the funny...
Some companies get it–some don’t
Here are three companies and I'm wondering if you can guess which two understand their customers and how to reward their patronage:1. Borders2. Barnes...
How do you measure value?
How do you measure the value of your customer?Most companies put a value on how much they make per customer.Maybe companies should think about...
I read the news today oh boy…
Why are newspapers going out of business? Because they always seem to be years behind everyone else.If I ran one of the major newspaper...
The real losers in the presidential campaigns
And the winner(loser) is: the press. Rumors swirling about Palin, Obama and McCain. What is the truth? Well it used to be that the...
