There are tons of companies out there selling SEO services to help companies increase their search results and Google ranking. I’ll toss some things out there here and there about SEO and things that work. But one thing I always send to friends and have never posted before were two Google basics produced by Google. It just seems to make sense to learn from the company you are trying figure out. One is a powerpoint presentation entitled “Easier than you think – Improving your ranking in online search” and an hour long video presentation by Google search guru Matt Cutts. I’ll embed that video here.