The best marketing is when a company provides a service that you didn’t know you needed.
I went to the local grocery store and my receipt noted in big, bold letters that we purchased a peanut product on the recall list. I had no idea about the product because my wife bought it–but the store knew because of my store card.
I also got a letter in the mail from Costco which pointed out that some of the Clif Bars we bought were recalled. Their quick work didn’t save my life, after all I had already eaten most of them and lived to talk about it, but it was nice to know they were doing something to help others who might not be so lucky.
Marketing doesn’t have to be about commercials and the usual marketing propaganda. Sometimes the simplest things keep customers loyal.