I was watching this interesting documentary on bottled water and couldn’t help but think that the bottle water company did the unthinkable: they sold ice to Eskimos. Just think about it for a moment. We buy water, something that is available to everyone. Why do we buy? For convenience? Because we don’t have cups laying around? Looks like Eskimos outwitted the rest of the population–at least if they buy bottled water its because water isn’t freely flowing around them everyday. So what is our excuse?