The internet can make or break a company. Ever stay up late and watch an infomercial? It used to be a lot different fifteen years ago because you never knew what you were getting, but now you can find out everything about a product thanks to the web. Want to know if those knives really can slice through a brick? Or if that acne cream really will clear your complexion overnight? Just Google it.
It’s never been more important to have a great product. It’s nearly impossible to sell junk anymore and that’s good for businesses and consumers. So what to do if you are a company? Just make great products/services and let that speak for you.