After looking around for books on analytics, I stumbled upon a book entitled “Behavioral Analytics for Dummies.” It’s an e-book by a company named Quantivo. I’m not endorsing the book, however I am endorsing the freebie idea of the book. The idea being, giving away some knowledge for free and make money in the end.
If you create a white paper, case study or ebook and give it away then others will read and trust that you are a leader in that industry. It’s a great way to build your reputation and get potential clients who are already interested in your services–otherwise why would they be reading your white paper or ebook? Brilliant marketing strategy that really doesn’t take too much time and effort. Make a white paper, write a short ebook or do a case study and give it away for free. The rest will follow.