Here is the dilemma. Your a rock star and you need to sell CDs. Remember those? The round plastic spinning things? Well those CDs actually make more money for a rock star than selling their songs on iTunes.
So, how does a rock star sell CDs when no one wants them anymore? Give them a one time code to download their entire album for the video games Rock Band and Guitar Hero (insert latest version here). And another incentive, those who buy the CD get an exclusive month or two where they are the only ones who can get your download.
Demand creates demand. Don’t just sell-out.