Why cool commercials won’t help Microsoft, but what could?
I don’t think ads can change how consumers perceive a company. And that’s why Jerry Seinfeld isn’t going to save…
You print a what?
Why are newspapers in big trouble? And why don’t they look like they are ever going to get out of…
Do you want my business? No, okay thanks again.
My wife and I tried a restaurant tonight and was surprised that there was a farmer’s market going on right…
Sometimes the wrong move creates an opening for your worst enemies
A few days ago Google released their browser Chrome. It’s got some neat features but you have to wonder if…
Structure–is that what you call structure?
Does anyone remember Structure the clothing store? The store was like Banana Republic and Abercrombie & Fitch. They sold designer-style…
Children say the simplest things and we should, too
Marketing people can learn a lot from their kids–or other people’s kids. Kids tend to put things in the simplest…
Politics and marketing–yes they are related
What does John McCain and Exxon have in common? Both are bad at marketing. Why? Do I really need to…
How AAA might go to A minus
In a time when companies are finding their market shares being eaten by online monsters like Google the best thing…
Why a website can really save you money
Recently I had a problem with a hinge on my Dell laptop. I called Dell and thanks to our company’s…
What every business could learn from Netflix
Why does Netflix have a cult following? Well if you read an email I received from them you’d understand. “Dear…