Freebies can be huge revenue sources

blog 14 December 2009 | 1 Comment

After looking around for books on analytics, I stumbled upon a book entitled “Behavioral Analytics for Dummies.” It’s an e-book by a company named Quantivo. I’m not endorsing the book, however I am endorsing the freebie idea of the book. The idea being, giving away some knowledge for free and make money in the end. [...]

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