http://www.crained.com Marketing, Football and other musings Mon, 05 Jul 2010 17:39:53 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://www.crained.com/434/selling-ice-to-eskimos/ http://www.crained.com/434/selling-ice-to-eskimos/#comments Thu, 14 Jan 2010 05:43:13 +0000 Charlie http://www.crained.com/?p=434 I was watching this interesting documentary on bottled water and couldn’t help but think that the bottle water company did the unthinkable: they sold ice to Eskimos. Just think about it for a moment. We buy water, something that is available to everyone. Why do we buy? For convenience? Because we don’t have cups laying around? Looks like Eskimos outwitted the rest of the population–at least if they buy bottled water its because water isn’t freely flowing around them everyday. So what is our excuse?

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