The Borders Shortlist to insignificance

Every few weeks Borders has an email that it sends with decent deals. Usually 20-25% off any book. That is great. But they don’t really understand me at all. Every book I purchase is either a technology or business book. And yet, unlike Netflix, Borders doesn’t know me at all. Today they put these as [...]

Newspapers could save the world, instead they just report about it

Newspapers are failing because they are reactive, not proactive. Newspapers take time to craft a story after the fact. But don’t seem to try very hard to get out ahead of anything. So should we be surprised that they don’t dominate news anymore? Maybe I haven’t noticed, but when do newspapers write about how they [...]

Jiffy Lube knows the nickle and dime

The most annoying things for a person to have to do is buy a car and meet with their accountant. well I think you could add going to Jiffy Lube as next in line. Jiffy Lube love to try and nickle and dime you. They have multiple screens to show you all the things they [...]

Bulgari totally misses the boat

How could such an amazing company be so dumb? I stayed at the Ritz-Carlton outside of Missouri and fell in love with Bulgari soap and lotion. The scent is amazing. I was just reminded of it when I found a t-shirt that was left in a bag and it still carried the scent. If you [...]

Commodities Can Be Killed

Anyone download T-Pain’s auto-tune iPhone app? Anyone hear someone singing with the that program? It makes ordinary singers sound like they can sing. Well they can’t. Anyone using auto-tune does it because they can’t sing. Now, imagine if a software program came along and made you a expendable by pretending to do the job without [...]

10 SEO Tips you can learn from Google’s SEO Report Card

Do you know where to start with your SEO report card for your website? Is it description meta tags? Heading tags? Well, interestingly enough Google was asking the same questions and did their own report card. From the Official Google Webmaster Central Blog: Google’s SEO Report Card is an effort to provide Google’s product teams [...]

10 Best Ways to Optimize WordPress

WordPress is a great tool, but its also a massive resource hog. I’ve used it for a while and decided that I’d put together my list of what I’ve done to speed it up and decrease resources, particularly RAM and CPU usage. Check out the speed of your site first. This will give you a [...]

New Media books suck

I hate reading all the new media books that get released. Books about AdWords, SEO, Analytics, online marketing, social media and the list goes on. Why? Because 200 of the 250 pages are garbage. I’d rather have 50 pages of how-to and be able to get right to work than reading and reading and getting [...]

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