I have a huge problem with Christmas. Why don’t any of the Christmas light bulbs fit in the other light bulb sockets? I went to Target today and bought some rope lights, exactly like the kind I bought two years ago, to extend my current lights. Too bad the ropes don’t connect. They lineup, screw [...]
What is new? With the economy on the fritz you have to wonder what will come of marketing. Will everyone go grassroots? GM doesn’t have the money to spend to blitzkrieg the world with commercials. Budweiser is cutting back. Will large companies do what small companies have had to do for years and go directly [...]
When do you know your product or service has really made it? When people write books about it. Especially if they write a manual. Then again, if your help documents aren’t good enough and someone else has to write a manual you have to wonder: are you doing a good enough job helping your customers?
Sometimes [...]
If you were in charge of marketing yourself what would be the first thing you’d work on? Your personality? Resume? Network? Social network? All of these? None of these?
The answer is all and none of the above. You market yourself every day when you come in contact with people like the person you meet on [...]
I had an experience with Sirius satellite radio and their subpar customer service. The issue was with a home radio not detecting an antenna. I ended up getting bounced around after sitting on hold for 30 minutes. Sure, its me complaining so what? But a search online and will find thousands of complaints. That isn’t [...]
We’ve all experienced the teenager at the grocery store pushing a huge line of shopping carts back to the store. The guys at Target even have a cool machine that helps push the carts. But it all seems like such a huge waste of employee time and energy just because we, the customers, are too [...]
Automobile tires have looked the same forever. Sure, the size, tread, quality and such have changed. But what we see hasn’t. Tires are black. Tires are boring. Tires have never been exciting. Rims and hubcaps have changed but not the tire. It’s sort of like toilet paper. The same old boring thing.
The question is: are [...]
Arena football teams have a tough time filling arenas made for NBA, NHL and other franchise teams. The problem is most people haven’t experienced these teams. Not everyone will enjoy it, but there are ways to still make money while giving game tickets away for free.
How about the first game, or first few games, giveaway [...]
CNN recently announced that they are going to start offering a wire service to newspapers. Having experience working at a newspaper I know that CNN will be in for the fight of their lives for two reasons.1. Newspapers don’t have much money to spend2. They will be competing with AP–which newspapers have an ownership interest [...]