So what do your customers want? I have no idea. Have you ever asked them? Ask yourself one question: Why do I make my product/service/etc.? Then answer it by doing the simplest of things: Ask your potential customers if they’d care. If they don’t. Either figure out what you need to do to make them [...]
Recently our company had to buy an editorial system. That has nothing to do with our website’s content management system–except that the company that built the editorial system wanted to sell us a content management system for the web. The problem is that they use their own proprietary language for writing code and they use [...]
Recently I had a problem with a hinge on my Dell laptop. I called Dell and thanks to our company’s service agreement they came and fixed it free. That sounds good except it took longer for me to make the appointment than it did to fix my laptop. All the technician had to do is [...]
Although those of us with marketing degrees hate to admit it, but marketing is often common sense. So, when you own a restaurant and someone starts an impromptu car show in front of it what does common sense tell you to do? 1. ignore them?2. call the police to tell them to get out of [...]
The geniuses are at it in Philly. The Philadelphia Inquirer has decided not to publish news first on the web. Nope, they want to save the sacred cow. They will instead hold stories until the paper hits your doorstep. Great idea!! You wouldn’t want to try and compete with CNN, Yahoo, the local television stations [...]
I wrote a few days ago about how Sony doesn’t care about you or I because they just blast us with the same emails. Well they should take their lead from Netflix on how to send an email that shows just how important a customer you are to them. I got another email from Netflix [...]
Here is the dilemma. Your a rock star and you need to sell CDs. Remember those? The round plastic spinning things? Well those CDs actually make more money for a rock star than selling their songs on iTunes. So, how does a rock star sell CDs when no one wants them anymore? Give them a [...]
I just got off the phone with a survey company. They were surveying me about my recent interaction with GM. The amazing thing was how great my experience with GM was. I’m surprised too. The story began with me emailing a few of their executives to complain about how my 2006 GMC Yukon was rusting. [...]
Today I received an email from Sony about buying a new Vaio computer. I bought one about 10 – 12 years ago when I was in college. Today Sony had a great pitch for me: “Be the best in class: Save on VAIO PC campus value packs.” There might be a deal in there somewhere–but [...]
My wife was gone for a week which meant we weren’t going to drive into the city together. It was the perfect time to take the train and save myself about $70 in five days–great deal right? In fact it was a great deal–but not without frustration. Two out of five days I missed the [...]
