Jiffy Lube knows the nickle and dime

The most annoying things for a person to have to do is buy a car and meet with their accountant. well I think you could add going to Jiffy Lube as next in line. Jiffy Lube love to try and nickle and dime you. They have multiple screens to show you all the things they [...]

Bulgari totally misses the boat

How could such an amazing company be so dumb? I stayed at the Ritz-Carlton outside of Missouri and fell in love with Bulgari soap and lotion. The scent is amazing. I was just reminded of it when I found a t-shirt that was left in a bag and it still carried the scent. If you [...]

Commodities Can Be Killed

Anyone download T-Pain’s auto-tune iPhone app? Anyone hear someone singing with the that program? It makes ordinary singers sound like they can sing. Well they can’t. Anyone using auto-tune does it because they can’t sing. Now, imagine if a software program came along and made you a expendable by pretending to do the job without [...]

10 SEO Tips you can learn from Google’s SEO Report Card

Do you know where to start with your SEO report card for your website? Is it description meta tags? Heading tags? Well, interestingly enough Google was asking the same questions and did their own report card. From the Official Google Webmaster Central Blog: Google’s SEO Report Card is an effort to provide Google’s product teams [...]

10 Best Ways to Optimize WordPress

WordPress is a great tool, but its also a massive resource hog. I’ve used it for a while and decided that I’d put together my list of what I’ve done to speed it up and decrease resources, particularly RAM and CPU usage. Check out the speed of your site first. This will give you a [...]

New Media books suck

I hate reading all the new media books that get released. Books about AdWords, SEO, Analytics, online marketing, social media and the list goes on. Why? Because 200 of the 250 pages are garbage. I’d rather have 50 pages of how-to and be able to get right to work than reading and reading and getting [...]

Is subcontracting the new economic model?

Everyone knows the web has created a world of endless niches, but that seems to have started to spill over to business. Everywhere I look someone is a consultant. And not just calling themselves consultants, they are busy beyond belief. It used to be you called yourself a consultant when you couldn’t get a full [...]

The Anti-Agency

Are agencies antiquated? I think they are. They want to grow and when they do they can’t do what it took to get where they are now. They must continue to get larger clients and shun the smaller ones because their overhead constantly climbs. Growth equates costs and costs equates higher fees. I propose the [...]

SEO isn’t the only means to being found

People tend to do the easiest thing in order to try and get found by Google. And just because Google finds you doesn’t mean it matters. That’s like saying you walk down the road and a beautiful woman sees you doesn’t mean she is giving you her number and giving you a chance to date [...]

Service? Who gives a crap about service?

Today at the gym I saw a trainer texting while his client was killing themselves on the leg press. If I looked up and my personal trainer was texting during my time I’d fire them. He couldn’t wait until after to return a text? It was embarrassing. The bad part is that the person was [...]

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