Are agencies antiquated? I think they are. They want to grow and when they do they can’t do what it took to get where they are now. They must continue to get larger clients and shun the smaller ones because their overhead constantly climbs. Growth equates costs and costs equates higher fees.
I propose the [...]
People tend to do the easiest thing in order to try and get found by Google. And just because Google finds you doesn’t mean it matters. That’s like saying you walk down the road and a beautiful woman sees you doesn’t mean she is giving you her number and giving you a chance to date [...]
Today at the gym I saw a trainer texting while his client was killing themselves on the leg press. If I looked up and my personal trainer was texting during my time I’d fire them. He couldn’t wait until after to return a text? It was embarrassing.
The bad part is that the person was [...]
What year is it again? If you time warped from the year 2000 to your couch could you tell anything changed with cable? Not much has changed chwith the cable industry. They charge more, but they still don’t offer much in the way of progress.
How in the digital age can our remote controls still [...]
This really sounds like an obvious–and dumb statement. But a lot of companies I come across who are looking to make stake their claim online think that if you build it, they will come. Well they won’t. Not because they think your product sucks, its because they don’t even know your product exists. The web [...]
Fast Company had a really good article about finding bright spots and cloning them. Nearly every company has some aspect that is good–perhaps far better than others.
It made me think immediately about agencies that I know and work with. There are agencies that do great things. But some might be lagging in certain areas. [...]
I’ve come across a new–new to me anyway–phenomenon–the new time of caring. Weird title I know. And surely the phenomenon isn’t new–but it just started to happen to me over and over again and finally it started to become an interesting reality.
So what is the new time of caring?
It’s when you tell someone they [...]
There is something that can be learned from Apple by every company. The Apple iPad conference was a spectacle. People sitting around offices watching live blogs as if it were a sporting event. Can you name any other product that has created such a buzz since.. well the iPhone?
Every year the car industry has [...]
Marketing is often about making you believe you need something that you don’t. When I watch “Man Vs. Wild” all I can think about is how I need something great instead of getting something that sucks because its advertised as great. Case in point: My wife and I went to Kauai and on this massive [...]
I was watching this interesting documentary on bottled water and couldn’t help but think that the bottle water company did the unthinkable: they sold ice to Eskimos. Just think about it for a moment. We buy water, something that is available to everyone. Why do we buy? For convenience? Because we don’t have cups laying [...]
Hi, I'm Charlie and this is my blog.
Hopefully its not too boring.
It's just musings from a guy who makes his living online.
