Google SKtool can help with adWords and SEO

Have you ever used Google’s SKTool? It’s simple to use and extremely useful when you want to know what words you should be bidding on or what words are showing up for your site via search.

What Google says about SKTool: “The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns. The tool goes one step further by tailoring the keywords and other data (such as the amount of competition for the keyword, the suggested bid, and more) based on your language or country/territory settings.”

It’s important to know that this tool does a few very interesting things:
1. It Displays a list of relevant search queries that have occurred on Google.com and are keyword ideas that are relevant to your site, but aren’t necessarily based on your site.

2. The tool compiles a list of search queries relevant to your website that don’t already appear in your AdWords campaigns.

3. Offers keywords potential customers are using when they search Google for your products in your language or region, you may have a better chance of reaching your target audience.

So how do you take advantage? It’s all really simple:
1. Go to: http://www.google.com/sktool/
2. Put in your (or your clients) url
3. You can put in keywords or phrases you’d like to show up for or leave this blank. I often leave it blank first to see what I get.
4. Even if you think you know keywords and put some in you might not help yourself–instead you might end up with a bit of a self-fulfilling prophesy. If you put in a bad keyword then Google will focus on that–good or bad. So leave it blank unless you are 100% sure–and even then leave it blank the first time.
5. Export the terms you deem closest to keywords that you’d associate with your site.
6. If you are using keywords for AdWords you now know some great keywords to use and a suggested bid price
7. If you are using keywords for SEO then start writing articles based around these keywords.