Yes, Facebook ads work–if used wisely

I’ve been working on a senatorial campaign for the last few weeks and we have utilized Facebook ads very precisely. We’ve tested many messages and keywords. Geography is key in this strategy and we have utilized so many great features that Facebook offers. For the first week we spent $400 to add fans to the campaign’s official page. When I arrived we had 700 fans and after one week we doubled that number with the $400.

Then we tried a mixed approach of spending $200 on fans and $400 on sending people to the website to watch a video. We added another 200 fans in that week and went from getting dozens of page views a day to increasing 100 page views a day to average around 900 a day. Sure, those aren’t huge numbers but for what the amount spent it’s certainly a fantastic return.

My next blog post will discuss some strategies for Facebook ads and getting ROI.