Apple wins from simplicity in a world of electronic overkill

Right now I’m trying to buy a digital camera. Seems simple enough. Except that I’m an amateur and that I want HD video as well. After a few hours of research I stumbled onto an amazing YouTube video [see below] and website that does awesome camera reviews [cameralabs.com).

In the end I’m picking a Canon Powershot SX1 IS. But it shouldn’t have taken me hours. This proves one significant point about electronics: electronic companies have gone insane. Canon has 25 point-and-shoot cameras that range from $100 – $600. Each with some incremental increase in quality. There aren’t 25 different Apple iPads or iPods or iPhones. And when you are buying an iPad its very cut and dry. The quality of the product is the same, but the storage and whether its on a phone connection or not. It’s not about nickle and diming you with features you have no idea if you will use but can’t resist upgrading to the next version and then the next and so on. All this means R&D goes into trying to figure out these incremental improvements rather than dropping down that 25 product line to 3. Canon could literally have 3 digital cameras: one for the Elph, D-Series and high end. Why do they need to confuse you with one camera that you need to pay $200 more to go from 720p to 1020i for true HD. Why not just make the great camera and let other companies dozens of okay products?

Apple is great because they focus. Not on picking our pockets for coins but picking our pockets. Apple makes products we love to own. I resent Canon for making purchasing their product so confusing. On the flip side I can’t express my love enough for Apple.