Is subcontracting the new economic model?

Everyone knows the web has created a world of endless niches, but that seems to have started to spill over to business. Everywhere I look someone is a consultant. And not just calling themselves consultants, they are busy beyond belief. It used to be you called yourself a consultant when you couldn’t get a full time job and were picking up work here and there. Not anymore. Being a specialist is now a lucrative business.

And it makes a lot of sense. Companies can’t afford to put Online Marketing experts on staff, but they need them. They can’t afford web developers, but they need them. They can’t afford a full time marketing and branding person but they still need the help. Would it be amazing if you could hire a CEO as a consulting CEO who is well-known and respected? Perhaps he signs a year contract and comes into your company 10 hours a month and works out the kinks for a young start-up. The value proposition would be massive and could help them avoid major catastrophes.

Everything can be outsourced to consultants these days. Newspapers use AP, but why not contract out to locals to write stories? Is it impossible to imagine selling a car and creating customers who were so happy that they help sell cars for you? It’s a new world out there, don’t miss your chance to specialize and do what you really love every day.