SEO isn’t the only means to being found

People tend to do the easiest thing in order to try and get found by Google. And just because Google finds you doesn’t mean it matters. That’s like saying you walk down the road and a beautiful woman sees you doesn’t mean she is giving you her number and giving you a chance to date her. Just because Google knows you exist doesn’t mean they are dating you and putting you at the top of their list.

So how do you not luck your way into a beautiful girl? You work hard for it. You network. You make something happen, you don’t wait for luck. And that is sort of the way getting links to your site works. You have to write great content. Or you have to build relationships with other sites. You have to put in the time and effort–rather than hoping Google will come along and marry you.

Don’t know where to start? SEOMoz has a great guide.